Publicitate (D’ale publicității)

A satire of artificiality in advertising, especially surprising due to the moment when it was made, in the mid 1980s. The ironic clichés anticipate the sexualized imagination of the 1990s: young women biting lasciviously from a piece of chocolate that melts on their face, lovers sipping allusively on a champagne, the cork of which pops under pressure. Advertising is, at the same time, a tribute to the efforts of the shooting crew, forced to work in difficult conditions - that are hyperbolized in the film - and to find all sorts of ingenious solutions so that the implausible situations they present look as polished and as desirable as possible.

Directed by Dan Berlogea, Publicitate (D’ale publicității) leans on a strong ensemble — Cecilia Bârbora, Emilia Popescu, Ovidiu Lazăr — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 1985.