The Prince of the Market

Aristos, a country boy, works at the Athens meat market and transports lambs from Lamia in his truck. On his journey, he accidentally picks up a fashion house director, Madame Georgette, and her daughter. When they arrive in Athens, Aristos visits the fashion house, where he is offered a job as a model. Madame Georgette, in order to save her business, intends to take the little money he has earned and use it for her younger sister's dowry. Aristos is impressed by the beautiful models, but especially by the director's daughter, Julia. He forgets his old love and the promises of marriage he had made to the sisters of the merchants in order to get credit, and spends his savings on becoming a model.

Directed by Giorgos Papakostas, The Prince of the Market leans on a strong ensemble — Tasos Giannopoulos, Liza Alexiou, Marika Krevata — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 1972.