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Movie Info & Details
Release Year1937
Runtime0h 20m
LanguageEN
CertificationNR
GenresDocumentary
Votes—
DirectorRalph Smart
WritersRalph Smart
TypeFeature Film
Rating0.0 out of 10
Cast4 credited
Also Known AsFor Dealers Only
About For Dealers Only
This is a film made for Ford dealerships, encouraging them to smarten up their showrooms and organise their sales tactics. Slovenly Mr Sinclair is shown how to get his garage fit for purpose by Ford publicity guru Mr Harding. Soon the untidy pile of out of date brochures are replaced by a bespoke Ford display cabinet, prospects are safely organised in a card index system and there are"fine photographs of Dagenham" on the walls. This is a fascinating insight into branding and sales, 1930s style.
Directed by Ralph Smart, For Dealers Only leans on a strong ensemble — Ernest Butcher, John Longden, George Street — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 1937.
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