
HOLE_AID presents Up the Catalogue, an ambitiously small film set in a fictional shopping channel by the name of 4QTV. Tasked with flogging a seemingly endless cycle of questionable products, star presenter, Hailey Cartin, is starting to fear she might be trapped in live television. When a rival product demonstrator eventually forces Hailey to confront her own quest-defying reality, will she ever be able to climb out of the hole she’s now in? Maybe. But maybe not. (And certainly not without the generous help of the film’s sponsors, HOLE_AID.) A story for the ages, Up the Catalogue boldly takes the shopping channel film genre away from cult classic territory and straight into the mainstream.
Directed by Alastair Siddons, Up the Catalogue leans on a strong ensemble — Lyndsey Marshal, John Macmillan, Morgana Robinson — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about science fiction titles of 2024.
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