Good Rubber

As soon as Sam Ledger sees the TV ad for the Good Rubber car dealership, starring hot salesman Dom King, he pulls out his life savings and goes to find himself a ride. Dom knows there's a sucker born every minute, and he plans to make Sam the newest... one way or another. When dedicated car salesman Reese Rideout spots a new customer browsing the lot, he heads right outside for the chance at a sale... or some tail. Spikey Dee needs a new ride for college, and he quickly sees just the car he wants. Good Rubber dealership co-owners Reese Rideout and Dom King gloat over the success of their commercial, boasting about how they're not even related but people fell for their "brothers" schtick hook, line, and sinker as they rub themselves with fat stacks of cash. Joey isn't really interested in buying a car; he just heard about the blowout special, and he gets on his knees to blow Dom's big stick shift.

Directed by —, Good Rubber leans on a strong ensemble — Dom King, Joey Mills, Reese Rideout — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about screen titles of 2024.