
Jackie's father runs a general store that is on the brink of bankruptcy. To save it, Jackie borrows $2,000 from the local millionaire, Mr. Skinner, and renovates the store into a modern haberdashery. This sparks a rivalry with J. Smythe, a fashionable ladies' milliner from Paris who opens a shop across the street. A pair of kidnappers plot to abduct Mr. Skinner's daughter, Evelina, for ransom. They overhear Evelina mention she plans to buy a specific dress displayed in Smythe's window. However, Jackie buys the dress first, leading the criminals to kidnap her by mistake. Jackie is held in a deserted house. J. Smythe, who has developed feelings for Jackie despite their business rivalry, comes to her rescue. In a comedic turn, Jackie ends up saving him from a beating by dropping heavy jugs on the kidnappers' heads from above.
Directed by William A. Seiter, Boy Crazy leans on a strong ensemble — Doris May, Fred Gamble, Harry Myers — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 1922.
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