Luv Ya Bum!

In the ’70s, Houston was booming... except for the city’s woeful pro football team. The Oilers gambled on hiring Bum Phillips, an unconventional East Texas coach known for cowboy hats, ostrich boots, and folksy one-liners. Ditching tradition and embracing a family-first atmosphere, Bum brought in 'misfits' and 'has-beens' to build a winner. At its peak, Bum’s Oilers blew up into the Luv Ya Blue!’ phenomenon, with Earl Campbell and the Oilers going to war with a Pittsburgh Steelers dynasty. Bum’s success on and off the field, his humanity and unique style left a legacy now carried forward by many, including his son and grandson, celebrated coaches Wade and Wes Phillips.

Directed by Sam Wainwright Douglas, David Hartstein, Andrew Miller, Luv Ya Bum! leans on a strong ensemble — Wade Phillips, Wes Phillips, Terry Bradshaw — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 2025.