
Mr. Miller is the CEO of a big soap company whose son Henry like to spend his father's money but isn't interesting in working. Henry's laziness makes Mr. Miller upset and stressed out, so he assigns his young secretary (who the son also is in love with) to figure out a way to make Henry work and she will get 10,000 crowns ($1000). But things doesn't really to turn out the way Mr. Miller imagined.
Directed by Anders Henrikson, It Pays to Advertise! leans on a strong ensemble — Thor Modéen, Håkan Westergren, Åke Söderblom — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 1936.
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