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Cast
Norman Foster
as Rodney Martin
Carole Lombard
as Mary Grayson
Eugene Pallette
as Cyrus Martin
Richard 'Skeets' Gallagher
as Ambrose Peale
Louise Brooks
as Thelma Temple
Lucien Littlefield
as Adams
Judith Wood
as Countess de Beaurien (as Helen Johnson)
Morgan Wallace
as L.R. McChesney
Tom Kennedy
as Perkins
Marcia Manners
as Miss Burke
Movie Info & Details
Release Year1931
Runtime1h 03m
LanguageEnglish
CertificationNR
GenresComedy
Votes6
DirectorFrank Tuttle
WritersFrank Tuttle
TypeFeature Film
Rating5.6 out of 10
Cast10 credited
Also Known AsIt Pays to Advertise
About It Pays to Advertise
To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.
Directed by Frank Tuttle, It Pays to Advertise leans on a strong ensemble — Norman Foster, Carole Lombard, Eugene Pallette — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 1931.
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