
An insight into one of Argentina's most famous marketing campaigns of the late 1990s and early 2000s: la llama que llama. Their creators talk about their creation on its 25th anniversary.
Directed by Lorena Muñoz, La llama que llama: el documental leans on a strong ensemble — José Luis García, Lorena Muñoz, Luis Aranosky — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 2026.
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