
Grain Media and Burn Energy Drink tell the story of snowboarding through the eyes of the people who made it happen. From its origins in the culturally shifting 1960s, to its boom in the 90s, to its acceptance as a mainstream sport, snowboarding has had a roller coaster history. A fully immersive archive film narrated by Jason Lee and a cast of dozens of snowboarders, We Ride: The Story of Snowboarding is the first feature film to tell the story of how this outsiders' sport became huge.
Directed by Jon Drever, Orlando von Einsiedel, We Ride: The Story of Snowboarding leans on a strong ensemble — Danny Davis, Terje Haakonsen, Jason Lee — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 2013.
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