
The Little Town That Could explores the story of how the tiny town of Goodwood, Ontario became the backdrop for Schitt’s Creek, one of the most beloved TV shows in Canadian television history. Through interviews with residents, shop owners, and members of the production team, this short documentary captures how Goodwood has balanced the excitement and disruption of sudden fame. From tourists crowding the “Rose Apothecary” to businesses navigating unexpected attention, it’s a story of what is gained - and quietly lost - when a peaceful community becomes a stage for pop culture and nostalgia.
Directed by Molly Ruby, The Little Town That Could leans on a strong ensemble — Colin Brunton, Doreen Dugan, Geoff Smither — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 2026.
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