
Salah, an Israeli-Arab enterpriser, strives to bring happiness for the children of the Arab sector in Israel by opening a new chain of candy stores. 'The Firm', an Israeli corporation headed by Klausner , that controls Israeli candy market, resent Salah on his former business move - taking control over the Israeli market of Turkish coffee. Klausner sees the new business initiative of Salah as a real threat, not only a business one but also a cultural and a political one, even a real challenge against Zionism itself. In a disguise of a Business struggle the story reveals moral dilemmas and a cultural struggle: the Arab businessman trying to integrate in Modern Israel against the dominant Zionist culture.
Directed by Joseph Pitchhadze, Sweets leans on a strong ensemble — Moni Moshonov, Menashe Noy, Makram J. Khoury — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 2013.
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A raucous story of the interweaving lives and loves of small-town delinquents, shady cops, pretty good girls and very bad boys. With Irish guts and grit, lives collide, preconceptions shatter and romance is tested to the extreme. An ill-timed and poorly executed couple's break-up sets off a chain of events affecting everyone in town.
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