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Directed by René Gainville, The Associate leans on a strong ensemble — Michel Serrault, Claudine Auger, Catherine Alric — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 1979.
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A pompous grocer’s assistant in Marseille annoys a visiting film crew so much that they prank him with a phony acting contract; believing it to be real, the “schpountz” heads to Paris for his new career.
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