
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Directed by Vít Klusák, Filip Remunda, Czech Dream leans on a strong ensemble — Varhan Orchestrovič Bauer, Jaromír Kalina , Vít Klusák — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 2004.
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