
Octave Parango, the former concept creator/editor of 99 francs has become a model scout in Moscow. This cynical hedonist leads a very pleasant life in the arms of young Russian models and in the private jets of his oligarch friends... until the day that he is contacted by The Ideal, the world's leading cosmetics firm, embroiled in a huge media scandal. Our antihero has seven days to find a new muse by traveling through the confines of post-Communist Russia, under the orders of Valentine Winfield, a hard and authoritarian visual director.
Directed by Frédéric Beigbeder, The Ideal leans on a strong ensemble — Gaspard Proust, Audrey Fleurot, Anamaria Vartolomei — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 2016.
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Valentin D is a hot designer architect who claims to be an orphan because he is too ashamed to admit he is the son of working-class scrap metal merchants from the north of France.
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