
Victor, an adventurous young swashbuckler in 19th-century New Orleans, takes possession of a barber shop as the result of winning a duel, and decides to settle down to a life as a barber. He meets a beautiful young woman and pursues her, but she dismisses his attentions because she thinks he is just a barber. Also pursuing the woman is the evil Capt. Remy, whom she also brushes off. He, however, doesn't take rejection so lightly, and forges papers "proving" that the girl is a "quadroon"--part black, which means that she can be sold as a slave. She is sold to Capt. Remy, and when Victor hears of it, he determines to rescue her.
Directed by George Fitzmaurice, The Love Mart leans on a strong ensemble — Billie Dove, Gilbert Roland, Ray Turner — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about drama titles of 1927.
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