
An unclassifiable film that swerves between the realms of conceptualism, comedy, sound art, every-day anecdote and a grim accounting of our “society of control”. Departing from the weird experience of being a “language strategist” in a modern work-place, it sketches out multiple systems of words, symbols, diagrams, gestures and ex-changes – only to deconstruct them, and constantly return us to the realm of “pure signifiers”, the noise that exist before any identifiable meaning, the lines and colours that precede a recognisable image. In a world of logos designed to emotionally manipulate us, Segal values our perceptual freedom.
Directed by Alan Martín Segal, Key, washer, coin leans on a strong ensemble — Miel Bargman, Alan Martín Segal, Samuel Breslin — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about screen titles of 2018.
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