Mister Max

Gianni is a poor, young newspaper salesman in Rome. However, during his vacations he poses as Count Max Varaldo, an aristocrat. Once, on a cruise in Naples, he meets Donna Paola, a wealthy snob, and her shy maid Lauretta. After trying to establish a relationship with Donna Paola, Gianni, disappointed, decides to drop his alter ego Max and propose to Lauretta. However, she now believes that he is a Count, which leads to a series of comic misunderstandings.

Directed by Mario Camerini, Mister Max leans on a strong ensemble — Vittorio De Sica, Assia Noris, Rubi D'Alma — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about romance titles of 1937.