Upside Down: The Creation Records Story

Over a quarter of a century since it began and a decade after it folded, this is the definitive film about Creation Records, one of the world's most successful and colorful independent labels. This is the story of the rock n roll dream and its accompanying nightmares. Millions of sales on both sides of the Atlantic, near bankruptcy, pills, thrills, spats, prats, success, excess, pick me ups, breakdowns and of course some of THE defining music of the late 20th Century. This is the definitive and fully authorised story of the UK's most inspired and dissolute label, from the Jesus & Mary Chain at the Living Room to Oasis at Knebworth.

Directed by Danny O'Connor, Upside Down: The Creation Records Story leans on a strong ensemble — Alan McGee, Bobby Gillespie, Noel Gallagher — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 2010.