Se Sufre pero se Goza

A man who married a very rich woman wishes to help his brother-in-law who is having financial problems, and for that he starts a business as women wrestling promoter - a business in which you suffer, but that has an enjoyable side to it. Eventually there is a side business that goes well, too: selling oxygen pumps for use by the older men spectators, who can't stand so much emotions without the help of a breathing apparatus. To enhance the popularity of the matches, the masked vs bikini wrestler matches are announced as no time limit, best 2 of 3 falls, the loser to dispose either of her mask, or her bikini, in the center ring. With so much at stake, the crowds do grow at the ticket office.

Directed by Julio Ruiz Llaneza, Se Sufre pero se Goza leans on a strong ensemble — Rafael Inclán, Evita Muñoz 'Chachita', Guillermo Rivas — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about screen titles of 1986.