
With 4 weeks and a budget of $5,000, IF Media approached filmmaker Nash Edgerton and Blue-Tongue Films to produce video insert material for the 2005 Lexus Inside Film Awards. Edgerton agreed. But wanted the $5,000 in cash.
Directed by Nash Edgerton, The IF Thing leans on a strong ensemble — Nash Edgerton, David Michôd, Joel Edgerton — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 2005.
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A film projectionist longs to be a detective, and puts his meager skills to work when he is framed by a rival for stealing his girlfriend's father's pocketwatch.
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