
The documentary “Comercial” brings a portrait of Brazilian advertising, from the perspective of the production of advertising films, told through the eyes of scene directors, creatives and clients; from those who lived the golden age of advertising in Brazil, to the professionals of the new generation; talking about the challenges, changes, the future of advertising films in Brazil and new language trends.
Directed by Alex Miranda, Comercial leans on a strong ensemble — Washington Olivetto, Clovis Mello, Marcello Serpa — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about documentary titles of 2010.
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