It Must Be Love

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

Directed by Alfred E. Green, It Must Be Love leans on a strong ensemble — Colleen Moore, Jean Hersholt, Malcolm McGregor — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 1926.