
When the one you want… Is the one you can’t seem to have… Can love conquer all?
Directed by Louise Alston, Just Say When leans on a strong ensemble — Alvin Ing, Shaw Purnell, Khylin Rhambo — to carry a story that balances spectacle with character.
The film landed with audiences for its craft and performances, and remains one of the most talked-about romance titles of 2020.
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Jennifer, a young, ambitious executive running promotions at a failing Boston mall comes up with a genius promotional gimmick to save her workplace and position herself for advancement: hold a "Hunky Santa" contest to replace the old Mall Santa. David, a local man trying to save his family's pizzeria, ultimately wins the contest and sparks fly between him and Jennifer. However, complications ensue when it comes to light that the company Jennifer works for is the same one trying to run David's family out of business.
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