Apocalypse Baby, We Advertise the End of the World

A pop satire. A teleshopping show that uses the fear of climate apocalypse as a reason to convince the audience to consume more and more. A film about consumerism and climate crisis, about global warming and individualism, about hedonism and guilty conscience, about the contradictions inside of us. A reflexion about the way we look away and an exposure of the cynicism of a capitalistic system. “A great many of us engage in this kind of climate change denial. We look for a split second and then we look away. Or we look but then turn it into a joke (“more signs of the Apocalypse!”). Which is another way of looking away.”

Directed by Camille Tricaud, Franziska Unger, Apocalypse Baby, We Advertise the End of the World leans on a strong ensemble — Julia Riedler, Camille Tricaud, Franziska Unger — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about comedy titles of 2021.