Assoy

Hetty searches for her father, Syachrin Mulyadi, who left a long time ago to find fortune. She takes with her a necklace that was given by Syachrin to her late mother. Syachrin has become a producer and is making a film titled “Assoy”. During a birthday party of Mrs. Lies, Hetty sings a song that was composed specially by Syachrin for his wife, and this helps them to meet. The film uses songs, top singers, and a touching story, to repeat the successful formula that started with the film Terang Boelan. The singers Elvy Sukaesih, Lies Saodah, and Mansjur are popular Dangdut singers of the time, while Hetty Koes Endang was a rising pop singer. The appearance of the comedy Surya Group was designed as an added attraction, though it becomes more of a distraction.

Directed by Ratno Timoer, Assoy leans on a strong ensemble — Hetty Koes Endang, Ratno Timoer, Lies Saodah — to carry a story that balances spectacle with character.

The film landed with audiences for its craft and performances, and remains one of the most talked-about drama titles of 1977.