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In the series, surgeons Alex (Antonio Petrin) and Jairo (Antonio Saboia), along with endocrinologist Cleo (Gabriela Carneiro da Cunha), are partners in the high-end aesthetic clinic Uberwald. Alex, older and grumpy, tends to be straightforward and even refuses some procedures in the name of ethics. On the other hand, Jairo is more ambitious and sees clients as a good opportunity to make money by boosting their self-esteem. Finally, Cleo helps patients understand the secrets of the human body and good nutrition. The cast also includes names like Isabella Masor, Cecília Homem de Mello, Claudia Alencar, Fafá Rennó, among others. Throughout the episodes, the series also features special appearances.
Directed by Andrea Barata Ribeiro, Marcio Alemão Delgado, Beleza S/A leans on a strong ensemble — Antônio Petrin, Antonio Saboia, Gabriela Carneiro da Cunha — to carry a story that balances spectacle with character.
The series landed with audiences for its craft and performances, and remains one of the most talked-about drama titles of 2013.
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