The Reason We Fall In Love

Third-year advertising company employee Morita Aoi has long struggled with her self-confidence, as her tall height makes her an anomaly among Japanese women. While taking the elevator at work one day, Aoi's director teases her about her height, but an unexpected savior swoops in to defend her: aloof sales manager Kurosawa Tomonari, whose direct manner of communication gave him a chilly reputation despite his genuine care for others. As Aoi starts to learn more about Tomonari, she begins feeling more drawn to him but can't quite get a read on how he feels. Meanwhile, Tomonari has largely steered clear of relationships, wishing to avoid anything that makes his life more complicated, but even he isn't immune to feeling jealous when others get close to Aoi.

Directed by —, The Reason We Fall In Love leans on a strong ensemble — Fuma Kikuchi, Rinka Kumada, Ryuya Shimekake — to carry a story that balances spectacle with character.

The series landed with audiences for its craft and performances, and remains one of the most talked-about screen titles of 2024.