Catchphrase

I gathered 1,000 people to fight for $5,000,000, the LARGEST cash prize in TV history! We're also giving away a private island, Lamborghinis, and millions more in cash throughout the competition! Go watch to see the greatest show ever made!

Eight pairs of Brick heads are pitted against each other in a quest to impress with their creativity, design and flair, driven by their unparalleled passion for the possibilities that will start with a single LEGO brick.

Each Challenge pits numerous cast members from past seasons of reality shows against each other, dividing them into two separate teams according to different criteria, such as gender, which show they first appeared on, whether or not they're veterans or rookies on the show, etc. The two teams compete in numerous missions in order to win prizes and advance in the overall game.

"Come on down!" The Price Is Right features a wide variety of games and contests with the same basic challenge: Guess the prices of everyday (or not-quite-everyday) retail items.