Follow Teresa Iorio, a young woman who leaves her rural Sicilian hometown for Milan to find work--and much more--at a newly opened department store: The Ladies' Paradise.

Womanizer father teaches clumsy son the decalogue of seduction: ten foolproof rules to make any woman fall in love. But the results will be not what expected.

The story takes place in the summer of 1980 in Brindisi, Italy. Martino is a young man whose father isn't giving him enough attention. His older brother and his friends, including Silvia, a young northern Italian who spends her holidays in the south of the country and has a romance with Martino. Young people tend to enter an American military base north, and Martino ends up finding a US military officer, Captain Clark, a good friend who teaches him how to surf.

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