Do we still sing the praises of folly like Erasmus, or is it trendy again to be smart? And if so, who is the smartest? Who can talk about the medals won at the Olympic Games in London, but at the same time knows who Captain Haddock is? Who knows whether Lacan was a hair growth product or a psychoanalyst and can also program their own digital television? Who has déjà vu when leafing through the Encyclopedia Britannica and when reading the interviews with the new Miss Waregem Koerse? Who, oh who, is the smartest person in Flanders, Belgium, Europe, and by extension, the world? That is determined by a fierce battle between three fellow human beings. Every day, someone is eliminated, someone who may not be the smartest, but who is perhaps cherished in their family circle because of their many other talents. The others advance and are joined by a new challenger every day.

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Placide's dad tells him on his deathbed he'll haunt Placide if he doesn't find a wife soon. Placide cautiously agrees, but he only wants to settle for a very beautiful woman. That might be easier said than done, since he is a vagabond. When he accidentally enters a photo shoot, Placide meets Sarah. He falls in love, but she is way out of his reach.