H.D. Dalton is a champion rodeo rider whose career is ruined after being gored by a bull. He returns home to discover things have drastically changed -- the family farm has been abandoned, his old girlfriend Jolie is a now a widowed mother, and his sister Cheryl has put his father in a nursing home.

The good people of Milo, Kansas combine forces to battle against the evil agribusiness Farmco that conspires to drive up the price of bread to six dollars a loaf.