Seventeen-year-old Athena Dizon unwittingly plays a trick on resident heartthrob and bad boy Kenji de los Reyes. All of a sudden, she finds herself pretending to be his girlfriend to make an ex jealous; however, she falls in love with him.

The series is about lessons in love through the eyes of six teen students of Lamberto Uy Villarama University or LUV U as they experience the highs and lows of being in love at a very young age.