Sent to the Berkshires to focus on his next album, disillusioned rap star Money Merc abruptly announces his retirement on Twitter. After Merc's announcement, his manager rushes to the countryside to lure him back into the music industry.

Bob, a 50-year-old logger in rural Massachusetts with a soft spot for golf and gangsta rap, is struggling to make ends meet in a changed economy. When his beloved cow is wounded and a job goes awry, Bob begins to heed the instincts of his ever-darkening self.