Two brothers, Bill and Wally Winter, become infatuated with a gold digger, Nina Bellamy. She persuades them to ask their wealthy father, Sir James, for ₤10,000 so Bill can produce a stage show and Wally a movie, both starring Nina. Sir James discovers the truth about Nina and gives his son the money, provided they leave town in secret for one month to write their shows and that they only use new talent.

A movie producer announces that Lillian Roth has been signed to do a movie and he calls a story conference with a director and writers to come up with an idea for the film. As they work through some ideas, performers act out those possibilities via song and dance numbers.

Ruth Etting is the star attraction on the Albertson Travel Agency radio show. When her producers learn that her recordings are on another program at the same time, they devise a contest, based on the words in a song she sings, in which the winner gets Etting's services at a banquet.