Poor Ella Cinders is much abused by her evil step-mother and step-sisters. When she wins a local beauty contest she jumps at the chance to get out of her dead-end life and go to Hollywood, where she is promised a job in the movies. When she arrives in Hollywood, she discovers that the contest was a scam and the job non-existent. But through pluck, luck, and talent, she makes it in the movies anyway, and finds true love.

Midnight Rose, a dancer in the Gold Coast Cabaret, loves Tim Regan, an underworld gang leader who decides to go straight in spite of entreaties from other gang members. A dying gangster requests that Tim adopt his 4-year-old son, Sonny; and realizing that the boy needs a mother, Tim induces Rose to marry him. She soon tires of housework, grows jealous of Tim's fondness for Sonny, and consequently returns to the cabaret, where Corbin, her former suitor, rehires her. When Tim, disillusioned, participates in a gang robbery, Corbin informs the police, whereupon Tim is caught and sent to prison.

Cowboy Jerry Alton is content with life on the Bar Z Ranch until Mrs. Randall hires pretty Marian Faer to assist in cooking. Marian explains that she is looking for a redheaded husband. All the men are smitten with her, and several, including Jerry, try to dye their hair red.