Capitalism has been the engine of unprecedented economic growth and social transformation. With the fall of the communist states and the triumph of "neo-liberalism", capitalism is by far the world's dominant ideology. But how much do we understand about how it originated, and what makes it work?

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

This film investigates how the media has reported war, from the First World War to the present day.