Celebrity contestants compete in singing competitions, all while under complete disguse. The panelists must make their identity guesses with the help of clues and voices. Each night, the least popular Masked Singer is eliminated and must reveal their identity until there is just one winner.

TELL ME SWEET SOMETHING tells the story of Moratiwa, an aspiring writer who owns and runs a bookstore in the heart of Johannesburg. The bookstore, like her love life, is not experiencing much success. This all changes when she meets and falls in love with the unlikeliest candidate in the world, Nat, a male model, who has never read a book in his life and is desperate to be loved for his mind not his body. Against the odds, they become romantically involved but then Sashi, Nat's now pregnant ex-girlfriend, shows up and sets off a chain of romantic complications into motion.