While J.B.'s main occupation is running a trendy clothes store, he has also taken a group of street kids under his wing. When he meets a beautiful fashion designer, however, he abandons the kids and succumbs to his lusty desires.

One man must choose between his heart and his profession. Based on the true life story of Sugar Valentine, a man born into a family of Pimps finds that he is increasingly becoming disillusioned with the "game." And now he must face his biggest challenge of all: Falling in love.With added documentary testimonials from local prostitutes, Sugar Valentine the movie, will become an underground classic.