The history of Bruguera, the most important comic publisher in Spain between the 1940s and the 1980s. How the characters created by great writers and pencilers became Spanish archetypes and how their strips persist nowadays as a portrait of Spain and its people. The daily life of the creators and the founding family, the Brugueras. The world in which hundreds of vivid colorful paper beings lived and still live, in the memory of millions, in the smile of everyone.

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The life and work of the legendary Francisco Ibáñez, brilliant cartoonist, creator of Clever & Smart and many other characters through whom he has portrayed Spanish society for over seven decades, with wild humor, subtle cruelty and much tenderness.