When indie comic character Pepe the Frog becomes an unwitting icon of hate, his creator, artist Matt Furie, fights to bring Pepe back from the darkness and navigate America's cultural divide.

It is a fetish, a mantra, a secret religion to modern man: work. In times of the financial crisis and massive job reductions, this documentary movie questions work as our 'hallow' sense in life in a way that both humors and pains us.