After losing her parents and being left by her boyfriend, Bubblegum Teddybear moves from Kansas to Albuquerque, New Mexico. She rejects the dating life and lives in a ghost world, where she is fully aware that her life is a movie. Bubblegum is familiar with cinematic structure and tries to make problems for herself so that her movie can have a happy ending. Despite her best efforts, love follows her and pushes her genre ever closer to tragedy.

Twenty years ago, a virus killed off all of the males on Planet Pussycat. Faced with inevitable extinction, Queen Betty of Pussycat hatched a plan to save her loyal subjects - the remaining population, known as Bettys. After receiving Earth's television signals, four chosen Bettys traveled to Earth in search of men for procreation or dismemberment.