Four dozen of our contemporaries - and ten simple questions. And each of the forty is so different from the other that it is impossible to make a general portrait of our time from the mosaic of their answers! So what brings us together, what makes us a society and a people? Are we ready to accept others as they are?

The Russian president decides to go on vacation. To do this, he changes his appearance with the help of prosthetics and make-up, but the hapless artist takes the cover image of the first magazine he sees laying around, and now the President looks exactly like the narcissistic marginal Valera who's hiding from the collectors. Ironically, the FSO's vigilant employees put surveillance on the wrong subject and while the real head of state plunges into commonness, goes on a road trip with fellow traveler Zina, Valera gladly enjoys the presidential service, simultaneously voicing opinions on foreign and domestic policy issues ...

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To save work, an unfortunate insurance manager needs to sell 100 health insurance products in a week that no one will use. In a moment of extreme despair, he gains the ability to see how much each person has to live. A series of profitable deals is interrupted by the last client who changes everything.

Tolya Sidorov is a simple worker of early retirement age from some remote place in Russia. Unexpectedly he discovers his artistic talent and becomes a sensation in the world of modern art. And all this because the creation of his masterpieces happens at a very intimate moment... The fame of the unusual artist spreads across the Internet, and even experts from Moscow come to visit an exhibition of Anatoly’s urinary painting. And like in the Russian fairy tale, the hero is miraculously showered with recognition and money. But Tolya prefers to stay incognito, trying to understand whether his work is real art. And the men from the factory would laugh at him if they found out.