The series tells the stories of some of the characters who work or are related to an imaginary shopping center Centovetrine, located in the center of Turin. There are many stories of love and passion, but also struggles for power and dynastic quarrels in the telefilm.

Frustrated with their lack of upward mobility, some young Italians move to Cuba to start a wi-fi café and attempt to build a new life.

Despite the excellent ratings, after twelve successful years a popular Italian soap opera is in danger of being canceled. Taking advantage of a period of non-filming, a group of actors - who have now become a real family thanks to the time spent together on the set - decide to join their colleague Roberto, their leader, on a small paradise island where he owns a vineyard. .