Data—arguably the world’s most valuable asset—is being weaponized to wage cultural and political wars. The dark world of data exploitation is uncovered through the unpredictable, personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data story.

Donald Trump became the 45th President of the United States by winning three key states, a victory engineered by an ultra-conservative faction that quietly mapped its way to power using fake news, lies and psychometrics. This explosive documentary follows the money to the elusive multi-billionaire Robert Mercer who bought Breitbart News and funded the effort, while inserting Steve Bannon into the presidential campaign as its manager.

This documentary is the last feature film of the "Trilogy of Catharsis" - a documentary series by filmmaker Adriana L. Dutra. This film leads us to reflect on the way in which fear dominates humanity and how the system takes advantage of this feeling to manipulate the masses, exploring the appropriate aspects in each environment to achieve its goal.