The "Big Difference" is created not only for the audience, but also for those who became the hero of the parody - TV presenters and actors. A guest who comes to the studio seems to see himself through a magnifying glass, because all the details are taken into account in the parody: the character's manner of dressing, speaking, diction features, plastic, makeup, hairstyle. The uniqueness of the project is that in addition to entertainment, the program also has a developmental function. After all, our guest, who is being parodied, has a chance to look at himself from the outside, to see his shortcomings and advantages. Some people like themselves, and some don't. But the main thing is that no one remains indifferent.

Each episode is a fictional, self-contained story about difficult family relationships.

After the unexpected death of his mistress, Egor appears as the only possible guardian for her eleven-year-old son Roman. Egor is attached to the boy, but is afraid to lose his wife and two daughters if he tells them the truth about his double life. The boy is about to go into an orphanage. Egor must decide: lose Roman for the sake of his family, or confess to his family and bring home the son of the “other woman”.

An expelled journalism student, trying to make sense of his life, carefully documents his summer, as well as the story of the disappearance and death of the founders of one of the first startups on the Russian Internet.