How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

Ads on the Frontline looks at a controversial series of adverts produced by the Northern Ireland Office during the last 10 years of the Troubles. The aim was to encourage people to pass on information to a confidential phoneline to help end the violence. To some, the ads were British government propaganda, to others a cultural snapshot of Northern Ireland's brutal past. Ads on the Frontline hears from people on different sides of the debate. (BBC Genome)