An ex-gangster who after being released from prison attempts to get on the straight and narrow. When that doesn't work out, he is pulled back into crime, building his empire as a kingpin, only to have it taken away as fast as he gained it.

This action packed Hip-Hop drama explores the life of Oscar Hernandez, a handsome Latino ex-gang member who sets forth to land a recording contract and make a name for himself in the cut-throat hip hop business with the help of his crew. When a chance encounter with the owner of the hottest Latin Hip-Hop label on the West Coast, leaves one of his crew members in critical condition and him signed to the label for the next decade, and a tip off of a rival studio head exposes some disturbing evidence of the record company's conspiracy to murder their top artists for higher record sales, Oscar discovers that he's next on their list.