Cowboys Beauregard Decker and Virgil Blessing attend a rodeo in Phoenix, where Decker falls in love with beautiful cafe singer Cherie. He wants to take Cherie back to his native Montana and marry her, but she dreams of traveling to Hollywood and becoming famous. When she resists his advances, Decker forces Cherie onto the bus back to Montana with him, but, when the bus makes an unscheduled stop due to bad weather, the tables are turned.

Ray Henderson joins Buddy De Sylva and Lew Brown to form a successful 1920s musical show writing team. They soon have several hits on Broadway but De Sylva's personal ambition leads to friction as the other two increasingly feel left out of things.